Lovely, LLC | Effective Date: March 1, 2026 | Last Updated: July 27, 2026
This Terms of Use agreement (the "Agreement" or "EULA") is a legally binding agreement between you and Lovely, LLC ("Lovely," "we," "our," or "us") governing your license to use the Lovely mobile application and any related services (collectively, the "Application"). Please read this Agreement carefully before downloading or using Lovely.
By downloading, installing, or using the Application, you agree to this Agreement. If you do not agree, do not download or use Lovely.
This Agreement is supplemented by our Terms of Service and our Privacy Policy, each of which is incorporated here by reference. Where this Agreement and the Terms of Service address the same subject, this Agreement controls with respect to your license to use the Application.
You must be at least 18 years old to use Lovely. By using the Application, you represent that you are 18 or older and have the legal capacity to enter into this Agreement.
Subject to your compliance with this Agreement, Lovely grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to download, install, and use the Application for your personal, non-commercial purposes on any Apple-branded device that you own or control, as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions.
This license does not allow you to use the Application on any device that you do not own or control, and you may not distribute or make the Application available over a network where it could be used by multiple devices at the same time.
You may not:
Lovely is a subscription-based service. Subscription plans, pricing, and features are described within the app and may change over time. The exact price, billing frequency, and any applicable free trial length are clearly displayed within the app at the point of purchase before any charge is made.
Subscriptions are billed in advance on a recurring basis and automatically renew unless you cancel at least 24 hours before the end of the current billing period. You may cancel at any time through your device's App Store settings; cancellation takes effect at the end of your current billing period.
All subscription purchases are processed exclusively through the Apple App Store or Google Play Store. Lovely does not directly process payments and cannot issue or deny refunds. All refund requests are governed solely by Apple's and Google's respective refund policies.
Full subscription, billing, free trial, and restore-purchase terms are set out in Section 3 of our Terms of Service.
Lovely uses artificial intelligence to generate suggestions, reminders, and conversational responses. During onboarding, you will review and accept an AI consent screen that explains what information is shared with our AI providers before these features are enabled. You acknowledge that:
If you are experiencing serious relationship difficulties or mental health concerns, we encourage you to seek guidance from a qualified professional.
Any content you input into Lovely (reflections, notes, partner details, and photos) remains yours. By using the Application, you grant Lovely a limited license to process and store this content solely to provide the Application to you. We do not claim ownership of your content, and we do not use it for AI training or advertising.
You are solely responsible for the accuracy of any information you enter about your partner, and for using Lovely's suggestions and your partner's data ethically and with respect.
Your use of the Application is subject to our Privacy Policy, which explains what we collect, how it is used, and the third-party AI providers involved in delivering app functionality.
The Application is licensed, not sold, to you. All content, design, code, trademarks, and materials within Lovely are owned by Lovely, LLC or its licensors and are protected by intellectual property laws. Lovely reserves all rights not expressly granted to you under this Agreement.
To submit a DMCA takedown notice, contact legal@getlovely.app.
Lovely, LLC is solely responsible for providing any maintenance and support services for the Application. Apple has no obligation whatsoever to furnish any maintenance or support services with respect to the Application. For support, contact support@getlovely.app.
The Application is provided "as is" and "as available" without warranties of any kind. To the fullest extent permitted by law, Lovely disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.
We do not warrant that the Application will be uninterrupted, error-free, or free of harmful components. We make no warranty regarding the accuracy, reliability, or completeness of any AI-generated suggestions.
In the event of any failure of the Application to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any) for the Application to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the Application, and any other claims, losses, liabilities, damages, costs, or expenses attributable to any failure to conform to any warranty will be Lovely's sole responsibility.
To the fullest extent permitted by applicable law, Lovely, its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Application. In no event will Lovely's total liability to you exceed the amount you paid for the Application in the 12 months preceding the claim.
Lovely, LLC, and not Apple, is responsible for addressing any claims by you or any third party relating to the Application or your possession and/or use of the Application, including but not limited to: (i) product liability claims; (ii) any claim that the Application fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy, or similar legislation.
In the event of any third-party claim that the Application or your possession and use of the Application infringes that third party's intellectual property rights, Lovely, LLC, and not Apple, will be solely responsible for the investigation, defense, settlement, and discharge of any such claim.
You represent and warrant that: (i) you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
You agree to defend, indemnify, and hold harmless Lovely, LLC and its team from any claims, damages, or expenses (including reasonable attorneys' fees) arising from your use of the Application, your violation of this Agreement, or your violation of any applicable law.
This Agreement is effective until terminated by you or by Lovely. Your rights under this Agreement will terminate automatically if you fail to comply with any of its terms. We may also suspend or terminate your account at any time, with or without notice, for violation of this Agreement or for any other reason at our discretion. Upon termination, you must cease all use of the Application. You may delete your account at any time through the app.
You must comply with applicable third-party terms of agreement when using the Application (for example, your wireless data service agreement).
Apple and Apple's subsidiaries are third-party beneficiaries of this Agreement, and upon your acceptance of this Agreement, Apple will have the right (and will be deemed to have accepted the right) to enforce this Agreement against you as a third-party beneficiary.
This Agreement is governed by the laws of the State of California, without regard to conflict of law principles. Any disputes arising under this Agreement will be resolved through binding individual arbitration in Los Angeles County, California, under the rules of the American Arbitration Association. You waive any right to a jury trial or class action.
We may update this Agreement from time to time. When we make material changes, we will notify you in-app or via email at least 14 days before the changes take effect. Your continued use of the Application after the effective date constitutes acceptance of the updated Agreement.
Questions about this Agreement: